For Immediate Release September 12, 2020
Contact: April Young, april.young@jeacorp.com
Vancouver, WA – A week-long celebration kicks off this Sunday, September 13, and Sinceri Senior Living is joining tens of thousands of assisted living communities across the country for the festivities. National Assisted Living Week® continues through Saturday, September 19, and JEA is honoring this year’s theme, “Caring is Essential.”
“This year, COVID has been an enormous, unforeseen challenge that has resulted in every person working in long-term care to step up and go above and beyond expectations,” said April Young, VP Sales, and Marketing. “National Assisted Living Week highlights the incredible care provided by essential caregivers in assisted living communities. It is a way to celebrate the dedication of staff, the individuality of residents, and the deep connections formed in these settings.”
“We encourage everyone to keep in touch and visit our social media pages to stay informed during National Assisted Living Week,” said Young. “Also, engaging with our residents, whether through a car parade, writing letters, or window visits, can be a rewarding experience and makes a tremendous difference in the residents’ lives, especially during this time.”
About Sinceri Senior Living
JEA is a family of companies that focuses on the development and management of senior living communities, concentrating on memory care facilities. The company and its founders date back to the early 1970s and have overseen the development and operation of independent living communities, assisted living communities, skilled nursing facilities, and Alzheimer’s special care centers. JEA’s current portfolio includes more than 50 communities with several more in various stages of construction or development. The team includes experts in development, finance, and construction, marketing, and comprehensive management.
About NALW
National Assisted Living Week was created by the National Center for Assisted Living (NCAL) in 1995 to recognize the role of assisted living in caring for America’s seniors and individuals with disabilities. The annual observance inspires assisted living communities around the country to offer a variety of events and activities to celebrate the individuals they serve, as well as to help educate members of the public about this distinct aspect of long-term care. For more information on National Assisted Living Week, visit www.nalw.org.